Recognizing an opportunity

Chevy provided a design that didn’t match our research for what would successfully generate leads for dealerships.  I championed the idea of redesigning the page, meeting with both my Product Manager and Art Director.  CDK had the opportunity to build trust as an expert resource for local dealership needs that understood Chevy’s brand.

Solution and result

I crafted a dynamic page focused on showing the award winning vehicles, a driving factor in lead generation.  CDK was paid for the time spent on the design and going forward we were looked at as a partner in projects, with more opportunities coming from Chevy.