I created and curated many social marketing images while working at Smartsheet. Every week these were used for blogs, Twitter, Facebook, Linkedin & Instagram. Others were used in brochures, emails, and datasheets. Some variation in style is driven by the evolving rebrand of the company.
Testing to see if animation would increase interaction for blogs and twitter.
Some of the bigger concepts involved in these illustrations were folding paper sheets (ala smart sheet), using iconography, expanding on the icons with a blue print style, and adding small amounts of color as they were added to the brand.
More examples of assets created and curated for Social Media.
