For a little background into the product, it's main selling point was the ability to put a dealership logo, name, and tagline into a branded ad. There were also heavy limitations on fonts and images to keep the ads at a small file size. Research showed animated ads drew more attention while static ads had higher information retention.
The new ads were templates that cut down on development cycles by adding dynamic inputs for messaging, colors, and the vehicle image. To enhance the animation grabbing attention they started with a large colored circle that moved off screen. The last frame of the ads had the most important information; the dealership name, the vehicle, and a CTA.
Storyboard
Variation
The first part of making the landing pages was tidying up the design, without changing the assets involved. We needed to go from a shaky, uncertain look - to a clean design. This meant making more intentional choices when it came to color and font, as well as how elements aligned on the page. A key example of this is the quote form lining up with the dealer information in the offer section with a pseudo transparent background seeming to overlay both sections.
The second part of fixing our landing pages involved meeting with the developers. I shared my wireframe, redline as well as a typography document to start our communication process. We agreed to work toward those standards. The new handoff process was going to continue to be a Photoshop document for most work - which they would continue to pull color and images from, but when we add new section designs we would have a short meeting to see if any additional steps were needed.
When requests did not fit our templates, custom solutions were created for the specific problem.
The Genesis was Hyundai's entrance into a performance luxury category. As such it had new requirements and needed to be branded different.
This advertisement combined a background image takeover and an ad space on the right. Utilizing a transparent background on the ad created more depth and was something they hadn't seen.
